Marketing Articles

10 tips for maximising your impact at a trade show
10 tips for maximising your impact at a trade show

Trade shows can be a fantastic marketing event for your brand. They can be hideously expensive, yet yield a high return on investment. The trick is to plan and get it right first time. With trade shows, there are no second chances - once the day is gone, it's gone, and you will find the day will fly by far too quickly.

20 Top Tips To Market Your Start Up
20 Top Tips To Market Your Start Up

So, you've got a great idea and you are going to start your own business. If you have never run your own business before, you may be wondering where to begin with your marketing your new adventure. Blowing your own trumpet can feel a bit strange, but it is a necessary part of any business.

7 reasons why not to do your own PR
7 reasons why not to do your own PR

PR, as a marketing tool, can generate huge returns on investment. Many companies, fearful of cost, adopt a DIY approach...and waste more, often damaging their reputation

7 Steps to marketing utopia.
7 Steps to marketing utopia.

You're starting a business...and you know you that getting the word out about your business through effective marketing is the only thing that's going to bring in the customers and sales. But where to start, and how to prevent marketing costs from getting out of control?

Are You Being Sociable?
Are You Being Sociable?

Social networking sites are a great way to encourage maximum online exposure for a minimum cost. We all know that we should be using social networking to help boost business but who actually knows why it can help?

Branding A Small Business.
Branding A Small Business.

Your brand is a key asset that will help your customers to remember your business - it is not just about creating a logo it

Build your image carefully and without substantial investment
Build your image carefully and without substantial investment

invest wisely for new growth but don't lumber yourslef with things you may not be able to afford later down the line.

Building Successful Direct Mail UK Campaigns
Building Successful Direct Mail UK Campaigns

Today's direct marketing efforts are increasingly geared toward advancing technology. Many direct marketing company leaders turn to social media, smart phones and tablets and television to market to consumers. However, studies show direct mail continues to be a preferred method of receiving marketing materials among consumers.

Do You Encourage Repeat Business?
Do You Encourage Repeat Business?

Businesses spend millions of pounds casting their fishing lines, hooking people and reeling them in to be customers. But once you've gained custom, just how do you keep it?

Don't use jargon.
Don't use jargon.

You might think that this makes you look cool or knowledgeable but actually it can act as an excluding device whereby you have completely failed to engage with your potential customer.

Email addresses and what not to do
Email addresses and what not to do

Gmail, Hotmail, and Yahoo email addresses, all make it look like you may not be sticking around for long. Is that what you want?

Email marketing strategies for small businesses.
Email marketing strategies for small businesses.

If you would like to try email marketing to enhance your small business, then you

Finding Customers
Finding Customers

If you are thinking of setting up in business, how are you going to get your first, and on-going, customers?

Free Marketing Plan Template
Free Marketing Plan Template

You could spend every penny of your income (and more) on marketing but knowing where to get the best results is a bit of an art. Our free guide has been created by an experienced marketeer to help you overcome that challenge. Download now free of charge and without registration.

Free One Page Marketing Plan
Free One Page Marketing Plan

This free factsheet provides you with a great way of thinking about your target market and how to reach them. It asks you the key questions which will help you determine your marketing strategy.

Getting the right message across
Getting the right message across

Every business needs to promote itself whether online or in print. This is the first impression that most of your potential clients will have of your services or product, so it is vital to get it right. Great images, eye-catching design and legible fonts or graphics are important, but PLEASE - get it proof read!

Have you branded yourself for the business you WANT or the business you have got?
Have you branded yourself for the business you WANT or the business you have got?

Whether you know it or not, everyone has a personal brand; the brand is you! Your brand is more than just your clothes, your body or even your knowledge/ education. It should reflect your values, your ideas, your aspirations and talents. It is like an indelible impression of everything you embody.

How Can Market Research Work For My Business?
How Can Market Research Work For My Business?

First, it is necessary to understand what market research is and what it is used for.

How can postcard marketing help the small business?
How can postcard marketing help the small business?

Postcards are not inexpensive but, if used correctly, can be a very effective marketing tool.

How to build an effective email marketing list
How to build an effective email marketing list

The quality of your mailing list will directy affect the success of your email marketing campaigns.

How to create effective Public Relations ( PR)
How to create effective Public Relations ( PR)

Effective PR is at the heart of every successful individual or business, so it

How to Find New Customers
How to Find New Customers

One of the biggest challenges when you are a business owner is how to find new customers. This is true whether you are a new start-up or an existing business, which has slowed down or wants to expand.

How to find the right marketing company.
How to find the right marketing company.

Marketing Companies around the UK differ quite a lot; partly because marketing is such a wide and diverse industry, but also because there are so many marketing companies to choose from.

How to Make Telemarketing Work
How to Make Telemarketing Work

Business to business telemarketing can be a low cost highly effective method for generating new business. Telemarketing is the only form of direct marketing that allows you to communicate directly with key decision makers.

How to make the most of direct mail
How to make the most of direct mail

There are many ways to develop the fortunes of a business, but few can have the range of results a mailshot generates.

How to make the most of exhibitions.
How to make the most of exhibitions.

Events are hard work for exhibitors, can cost a pretty penny and many businesses often fail to get the most out of them. So, is it worth it?

How to market your business effectively.
How to market your business effectively.

How much should you spend on marketing to get the best results?

How To Provide Amazing Customer Service
How To Provide Amazing Customer Service

Most companies promise 'excellent customer service' and will position their uniqueness by this notion, however, how many actually deliver on this promise, or in fact over-deliver?

If You Live By Price, You'll Die By Price
If You Live By Price, You'll Die By Price

Why selling at the lowest price can sometimes be a dangerous strategy

Is it appropriate to be on first name terms with your customers?
Is it appropriate to be on first name terms with your customers?

When it comes to business, how should you speak to your clients and customers?