Most businesses have a range of products and/or services that are described, promoted and advertised by the owners or their marketing people, but without much thought being given to whether or not what they're selling is actually what their customers are buying.
Your brand is a key asset that will help your customers to remember your business - it is not just about creating a logo it
invest wisely for new growth but don't lumber yourslef with things you may not be able to afford later down the line.
Businesses spend millions of pounds casting their fishing lines, hooking people and reeling them in to be customers.
You might think that this makes you look cool or knowledgeable but actually it can act as an excluding device whereby you have completely failed to engage with your potential customer.
Gmail, Hotmail, and Yahoo email addresses, all make it look like you may not be sticking around for long.
If you are thinking of setting up in business, how are you going to get your first, and on-going, customers?
You could spend every penny of your income (and more) on marketing but knowing where to get the best results is a bit of an art.
This free factsheet provides you with a great way of thinking about your target market and how to reach them.
Whether you know it or not, everyone has a personal brand; the brand is you! Your brand is more than just your clothes, your body or even your knowledge/ education.
The Sales Function and the skills and techniques of selling are fundamentally under-estimated in small as well as many larger companies.
Email marketing should, without doubt, be a part of your digital marketing strategy, it is entirely measurable, allows you to build trust and loyalty online and fundamentally, is timely, cost-effective and ensures your business stands out at the right time.
Launching a new business is daunting, especially when you’re trying to compete in a large crowded market against established players.
Marketing Companies around the UK differ quite a lot; partly because marketing is such a wide and diverse industry, but also because there are so many marketing companies to choose from.
Business to business telemarketing can be a low cost highly effective method for generating new business.
There are many ways to develop the fortunes of a business, but few can have the range of results a mailshot generates.
Events are hard work for exhibitors, can cost a pretty penny and many businesses often fail to get the most out of them.
Most companies promise 'excellent customer service' and will position their uniqueness by this notion, however, how many actually deliver on this promise, or in fact over-deliver?
You've got your brilliant idea, created a solid business plan, and scraped together the funding to get your start-up business off the ground, but then what?
With so many businesses pouring their marketing budgets into digital advertising, it’s easy to forget the profound benefits that face to face marketing can offer.
When you start-up business receives money from places such as venture capital, you will need to think about how to boost long-term shareholder value.
The art of Public Relations (PR) explained in simple English! If undertaken properly, PR can gain you FREE publicity so well worth taking the time to understand the subject in a little more detail.
Whether you like the thought or not, the having ability to sell will prove to be a distinct advantage.
At Ideas Fest 2024, Mentors for Makers’, Rachel Birrell-Gray sat down with some of the UK’s champion challenger brands and talk, “how attract a retail buyer”.
Why a strategic focus is essential in growing you business, and in helping you set yourself apart from the competition.
Worried about your brand and why your marketing is not performing, then consider the three C's of brand.
Understanding how your customers feel along their journey with you, helps you to connect with them better.
As a startup business owner or entrepreneur looking for their first venture, hosting your first business event can be equal parts nerve-wracking and exciting.
Have you heard about the ‘Rule of Seven’? It says that a prospect will typically see or hear your marketing message at least seven times before they buy from you.
If you’re looking to wow your guests and set your business apart when it comes to events, you need to look outside of the traditional realm of event spaces.
A company's reputation is its most valuable asset, therefore whether you are a big or small organisation, local or international, private or public, you will benefit from good public relations.
There are many things to take think about when attempting to determine which is the most effective way of generating new sales prospects for your company.
Well the answer is fairly simple, you want to take control of the potential customers who are visiting your site and not just hope that they will contact you.
