Networking is a vital part of marketing and it's low cost too! People who say they are too busy to network are missing out. It's easy to get trapped behind a desk but that is how you can miss opportunities. Networking allows you to meet like-minded people, to share experiences and to increase your list of contacts. (Also put on weight if you are not careful!)
Business networking events are as popular as ever. They are a fantastic way of meeting prospective customers and suppliers, particularly those who operate locally. For the organiser, they can take a huge amount of planning, from choosing a venue, arranging a date and time, sorting out food and drinks, and getting people interested in attending the event.
A summmary of areas to consider, when deciding which group to attend, or join.
10 top tips put together by the FSB (Federation of Small Business). Easy to read and a downloadable PDF version is also available.
A few things to think about, to help you improve your networking.
Some useful tips to help you get the most out of your networking.
Networking plays an important part in spreading your brand awareness and growing your Small Business. If you prefer a good book to a party then as an introvert you may struggle with a room full of networkers.
Wake up and smell the coffee - networking is marketing not just chatting!
I was brought up in a very strict household where I was repeatedly told "ask & you don't get". Now while it may be argued that this is an admirable trait in children it is not so helpful as an adult in business. Let me explain.......
It can be daunting when first starting out in business. Many ideas and plans run though your head to discover the best way to get your name out there. Adverts, Flyers, Website, Directories........Networking. I have recently started in business and from past experience one of my first ways to communicate and connect with other businesses was to attend networking meetings.
Free guide to getting the most out of business networking. Written by a serial networker, these hints and tips will ensure that you can enter the room with confidence and safe in the knowledge that you know what you are doing (even if it is your first time).
As an entrepreneur you will need to be prepared to take every opportunity to gain interest in your start-up from potential customers, investors, or associates. Important contacts can be made in many situations: during formal meetings, at networking events, at trade shows, on the phone or during chance encounters.
Networking is about making long-term contacts and friendships. You may be lucky and meet someone who is looking for exactly what you supply and you get immediate business as a result, but most of the time networking is about developing relationships and trust.
Have you noticed how most people who go to small business networking groups are only there to sell? But my question is - if everyone's selling, who's buying?