Your 60 seconds to shine! How do you make sure your message gets across?
The idea of a 60 second, or elevator pitch is to promote your business and secure a meaningful conversation. Think, what would you say to your next best customer if you were in an elevator with them for only 60 seconds? How would you convince them to meet with you?
One of the key aspects for effective networking is the ability to clearly communicate what your business does, the benefits of working with you and what you’re looking for to help you build your business. Networking groups will generally offer an opportunity to deliver an introduction to the room, whether that’s a 30, 45 or most commonly 60 second pitch.
This is the one moment during the meeting when everyone stops talking and turns their attention to you, so you need to make the most of it.
As an example, when I owned a bookkeeping business, my 60 seconds went like this:
‘Our business is to support your business… (pause)… How? We support business owners with their day-to-day bookkeeping giving them back their valuable time, and we specialise in pubs and restaurants, supporting businesses such as the Red Lion in x town.’
Breaking that down, you can clearly note the points which told the room what they needed to know:
• What we did
• The benefit to the recipient business we may be referred to
• Specifically which types of business we were asking for introductions to.
That’s the main part of my 60 second pitch, now let’s look at the steps to put yours together.
TIP: You’re bound to be nervous about speaking to a room full of other business owners, so don’t try to include too much information or you may be tempted to rush through it. Give yourself plenty of time to speak clearly without rambling. Write it down and practise it allowed, and there is no shame in reading it on the day!
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