Telemarketing has an important role to play in building your business. Many people associate the term telemarketing with cold calling but there is much more to it than that, and more effective ways to put it to use. There are a number of different ways that telemarketing can be used to grow a business.
What types of businesses should use telemarketing?
All types of business may benefit from using a telemarketing campaign as part of their overall marketing strategy. B2B businesses are likely to find that telemarketing can be just as effective as B2C businesses. The key for both types of business is to use telemarketing to start a meaningful conversation with their target audience and to offer them a product or service that will be of benefit to them as consumers, or add value to their own business.
Businesses of all sizes can also benefit from telemarketing. It gives larger companies the opportunity to stay in touch with their customers, which can increase customer loyalty and may lead to more sales. Smaller businesses may find that telemarketing allows them to connect with more customers and grow their business.
Which strategies are the most effective?
Focusing on the product or service that you are selling and having confidence in the product is one of the most effective strategies to use in telemarketing. This will allow you to be able to effectively answer any concerns that the customer has about the product. Your enthusiasm for the product will come across to the customers and may, in turn, increase the customers own enthusiasm for the product.
If people are really not interested in the product that you are offering then it may be a good idea to quit while you are ahead. The time spent trying to convince customers who are not interested is likely to be wasted because your continuing attempts to get them to make a purchase probably will not change their minds, but it can get you a reputation for being pushy which is not what you want for your business.
Who should the call be directed to?
When running a telemarketing campaign you should always know who your call is aimed at. This is somewhat easier for B2C businesses as they will usually be contacting a customer directly and therefore they will have a contact number for the person that they are trying to get in touch with.
When a B2B business is using a telemarketing campaign, they will want to ensure that the person that they are talking to will be able to act on the information that they have been given. It is therefore important that the business does some research into the company that they are targeting so that they know who the decision makers are in the company so that they do not waste time and effort talking to the wrong people.
When it is done correctly telemarketing can be an important aspect of building a business and helping it to grow. In order to be most effective, customers need to feel that they are being offered a product or service of value and that they are not just being sold something for the sake of selling it. If your business does not have the capacity to run a telemarketing campaign, or there is no one in the business with the relevant experience then outsourcing to a telemarketing company such as Toucan Telemarketing may be an option.
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