Does a Business Website Really Need a Blog?

Most small businesses now recognise the importance of having a website. Without a website, you are effectively invisible to many would-be customers, as the majority of people now look online before looking anywhere else.

Building a website is relatively simple if you use a free website builder UK system.

With a little bit of effort, you can have a good website up and running within a short time.

The real question comes when you start thinking about adding a blog to your website.

Blogging is a popular activity. Millions of people write blogs for fun, but writing a blog for a business website is a very different. For one thing this is not the place to offload your innermost angst, and for another, you can't write blogs once in a flood and expect people to read it. So does your business website really need a blog?

Drive New Traffic to Your Website

You could get away with not having a business blog – after all, the world won't stop if you don't bother – but there are lots of advantages to creating one. Blogging is essentially a great marketing tool.

A good blog will drive new visitors to your website, and some of those visitors might buy from you or bookmark your company website so they can refer to it later.

Blog SEO
There are, of course, plenty of other ways to drive traffic to a website, including paid ads, email marketing, and social media activity, but blogging is easy. You also get to update your website at the same time, which is useful from an SEO perspective. Each time you write a new blog, the search engines notice you have made a change and they crawl your site. They take note of the fact that your website is active and are more likely to push it up in the search engine rankings.

You also have more bites of the cherry in terms of search terms, as each blog can be optimised for new keywords.

Use your blogs to convert visitors into customers.

Tell people who read your blogs about any free offers you have, or discounts on goods and services. Ask them to sign up for blog updates or an email newsletter in return for a discount – they are much more likely to buy from you if you offer them an online discount.

Use your blog as a platform for writing about subjects that interest your customers. Provide useful 'how-to' posts or let them know about industry developments. Useful blogs make your company appear more knowledgeable and are a useful tool for helping companies to establish brand authority.

Blogging is time consuming, but it is a worthwhile exercise because it is immensely scalable. If you post blogs at regular intervals, your blog traffic will slowly build until your website has a steady stream of traffic. So what are you waiting for? Start blogging today and watch your business grow along with your blog.