Heres a question for you: Do you enjoy your business?
- Yes – absolutely
- Most of the time
- It has its moments
- Not really
- Cant stand it but have to get on with it
This is a question I ask all my new clients, it may surprise you that many business owners actually find themselves struggling to enjoy their work. Many of the challenges we all face are because of business issues, rather than related to the skill, training or passion that your business is based on.
Generally we start a business based on those skills and tend not to be trained in understanding the key functions of a business and understanding how to make them work effectively. So, winning work, cash flow, dealing with difficult situations and people and lack of planning and resources become obstacles to greater success.
So, here are my top 5 tips for business success this year by helping you refocus your efforts , boost confidence and revive your energy:
1.Business Planning – set aside at least 2 hours a week for bigger picture planning, consider what it is exactly you want to achieve, what resources you need in place to make it happen, a timetable allocating activity, who will do it and deadlines. Break the activity down into small actions steps – so that you know what you have to do today to bring your goals closer and make what seems impossible, POSSIBLE.
2.Marketing and Winning More Business – review how you won your work best since you started out and then repeat and do more of what works, avoid over complicating your activity. Many opportunities for business are lost because we focus on chasing new work in isolation, rather than prioritising looking after the customers you already have- why not ask your existing customers for referrals?
3.Manage Your CASH – implement a simple easy cash flow system, Keep a tight control on costs, invoice more quickly, follow –up late or slow payers and if you are uncomfortable doing this – OUTSOURCE this.
4.Market What Makes You Different – consider seriously, why your customers choose to buy from you, obtain constructive feedback about how you are really different from your competitors. Regularly use case study and testimonial to sell your services, they are much more powerful.
5.Manage Yourself – analyse how YOU spend your time, a real wake up call for me early in my business life was checking how many hours a week I was actually being paid for! I had a diary full of meetings scheduled and none of them generated income. Consider any bad habits you may have developed and prioritise the time to do work you love and outsource everything else. Dont forget to celebrate success and keep learning. Build a trusted support network around you and COMMIT TO TAKING ACTION.....
Unfreeze Your Ps