If you're launching a website for your start-up business, it's likely you'll spend time optimising your content for search engines and promoting your site through social networks. But even if you succeed in attracting visitors, you may be disappointed that you aren't generating as many enquiries as you'd like.
There are hundreds if not thousands of web tools on the market but this is a selection that we have found most useful ourselves and use on a regular basis. We hope they help you too!
Once your website has been set up, how can you let the world know that it exists?
Even without any technical knowledge at all, you can be live on the web within the hour!
How to make sure that you have enough control in case things go wrong.
The majority of businesses have a website but is it enhancing your business or damaging your brand and reputation?
The real reasons why new businesses need a website.
A strong structure makes it easy for visitors to know where to go on your business website
Everyone now believes that all a new business needs is a presence on the internet by buying a website, turning it on and whoa, it's off and running. However, it's not really like that as Google controls how searches are conducted and you have to build over a period to gain that visibility.
The big question. Which domain name is best for your business?
Three valuable tips to help when trying to identify which keywords will be right for your website.
When it comes to setting up, or revamping, a website there will be plenty of things to think about. How will it work? What will it do? Which colour palette looks best?
The Internet, and more particularly, domain names have become the modern day equivalent of the old 'gold rush' and this is a simple guide show you how to secure your own personal nugget.
Choosing the right supplier increases your chances of success dramatically.
Content is one of the most important parts of your website. Visitors will not stay on your business website if the text is hard to read.
Without doubt the future of web design is through responsive design - now is the time to get on board or risk being overshadowed by your competitors who have already taken the step! There has been a huge surge in responsive web design and I think it will continue to thrive.
Customers will hit the exit key if sites aren't easy to navigate. Most of us have been there: we know a commercial website has exactly what we want to buy, but it's just impossible to find amid a confusing mass of products. Or maybe we just want a contact number for customer service and it's absolutely nowhere to be found.
As a UK business owner, you have to comply with the Disability Discrimination Act of 1995
When planning a website there are many things to think about, branding, information and user interface just a few of many. Due to the many aspects of web design, business owners can often overlook the implementation of some of the most simplistic and effective techniques.
The old saying "A picture is worth a thousand words" has never been truer than on the online world. Great images on your website supported by keyword rich text are great for grabbing visitor attention.
How can you use your website to generate leads?
Before you panic that the domain name(s) you want has already been taken, don't!
However pretty these sites look, they lose customers. Why?
A website can either make or break your business. A well designed website with all of the important aspects included can be all you need to sell your product/service to your target market and get plenty of traffic/conversions. However, a badly designed site missing the essentials could be costing you lots of money! Here are the mistakes you need to avoid:
Before starting an ecommerce business you have to be honest with yourself about how much you understand online business and the nature of ecommerce itself. Ecommerce is extremely involved, both from a technical standpoint with regard to the website platform, but also from a marketing standpoint as well. In this regard it is not very different from a bricks and mortar business with regard to the investment of both time and energy.
If you're thinking it's about time you revamped your website, then read on
Where to start for business on the web?
Web design articles for small business owners and new business start ups. A website can either make or break your business. A well designed website with all of the important aspects included can be all you need to sell your product/service to your target market and get plenty of traffic/conversions. However, a badly designed site missing the essentials could be costing you lots of money!
I am sure that your website is wonderful and that it is performing perfectly. However, like a top of the range car, it is not a bad idea to give your site a bit of an MOT every now and then to make sure that there a no little niggles lurking undetected.
So you've started a business – and whether it's small or large, at some point you need to consider investing in your own website. The Internet is one of the quickest methods of communication – and if you're not using it, how will you compete with those that are?