Most businesses have a range of products and/or services that are described, promoted and advertised by the owners or their marketing people, but without much thought being given to whether or not what they're selling is actually what their customers are buying.
You could spend every penny of your income (and more) on marketing but knowing where to get the best results is a bit of an art.
The Sales Function and the skills and techniques of selling are fundamentally under-estimated in small as well as many larger companies.
Email marketing should, without doubt, be a part of your digital marketing strategy, it is entirely measurable, allows you to build trust and loyalty online and fundamentally, is timely, cost-effective and ensures your business stands out at the right time.
Launching a new business is daunting, especially when you’re trying to compete in a large crowded market against established players.
Whether you like the thought or not, the having ability to sell will prove to be a distinct advantage.
At Ideas Fest 2024, Mentors for Makers’, Rachel Birrell-Gray sat down with some of the UK’s champion challenger brands and talk, “how attract a retail buyer”.
Understanding how your customers feel along their journey with you, helps you to connect with them better.
As a startup business owner or entrepreneur looking for their first venture, hosting your first business event can be equal parts nerve-wracking and exciting.
If you’re looking to wow your guests and set your business apart when it comes to events, you need to look outside of the traditional realm of event spaces.
