First impressions are everything.
One of the most important things you can do as a business owner is to ensure that the visual representation of your business is both professional in appearance and projects the right message to your potential customers. This branding is key. If you dont create a good first impression, those customers may pass you by and never return again.
What is a brand?
Your brand is more than just the logo on your letterhead, or your business name. It is your corporate identity. An effective brand tells the world who you are, what you do and how you do it, whilst at the same time establishing your relevance to and credibility with your prospective customers. If you have a quality brand, you may find you enjoy many advantages over your competition, especially when it comes to pricing. People are prepared to pay more money for items or services with a higher perceived market value. If you increase the perception of the value of your products or services by presenting a polished appearance, customers will be prepared to pay you more.
What are the advantages of creating my own brand?
The main reason for creating your own brand is to differentiate yourself from your competition. You want your potential customers to choose YOU over anyone else. If you appear to offer a better, more professional service than your competitors, those customers will come to you.
Another good reason is to make your sales force (even if thats a sales force of one – you!) more effective and efficient. Imagine if you didnt have to spend the first half of your time with a new customer explaining who you are, what you do and how you do it. What if your brand had already communicated that for you? You could spend ALL of your time with that customer focusing on sales, rather than explaining about your business.
Another benefit of good branding is that the efforts you expend increasing your brand awareness through promoting and marketing it to your target market automatically transfers to your products and services. So even when youre advertising your brand, youre indirectly also marketing your products and services.
How do I create my own brand?
OK, so youre convinced that you need to create your own brand. Where do you start..?
Needless to say, it is essential that you yourself have a firm grasp of who you are, what you do and how you do it. If you dont, youre going to have a hard time getting that message across to anyone else. What is the mission of your business? What are your core values? Once you have identified this, you can begin thinking about creating a brand that reinforces and supports your companys ethos. When creating your brand you need to keep the who, what and how firmly in mind but also use the brand to establish your relevance to your target market and build credibility within that market.
Your brand is a key asset – its important to get it right. A good design agency such as Aardvark Creative will be able to create your companys branding and give your company an instant step up the ladder to success.
Why choose a creative partner?
Using a professional design agency to help create your brand will ensure that your appearance is distinct and leaves a lasting impression. Professional designers understand the importance of creating an image that aptly represents a company and communicates their identity. The success of a business may depend on it – and it neednt cost a fortune to create the right image.
How do I choose my creative partner?
Your design partner should be experienced, established and have a broad client list. Have a good look at their website, check out examples of their previous projects, meet with them and decide if you can work well together.
Aardvark Creative is a Bristol-based graphic design, brand and communications consultancy that offers clients a wealth of experience across all disciplines. We work with clients of every shape and size in the UK and beyond - from start-ups through to small and medium size enterprises, corporates and other large organisations.
So what do we do for them? And how could we help you?
We provide the full range of graphic design and communication consultancy services including brand and corporate identity, literature and document design, exhibition systems, banners and signs, van livery, uniforms, window vinyl, promotional items, website design and development including content management systems, product databases, reporting, online stores, multiple language versioning and more.
Aardvarks deep understanding of real-life business issues enables us to play a strategic and integrated role in taking your business forward. Whatever the media, our graphic designers, website developers and other communications specialists take a creatively-driven, solutions-based approach to add real value for your company.
To find out more about how we could make YOU stand out, call Aardvark Creative today on 0117 378 9008 or email email@example.com.
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