Starting up in business can be expensive and it is tempting to cut corners. Design is an area where this is probably the most common - but be aware that it can be detrimental to your sales. The general perception seems to be that graphic design is all about making something look pretty and that anyone can do it. In truth, it is about communication - getting the right message to the right people...
So what does a logo do? Why do you need one? Why is it important for your business website?
There are plenty of factors to consider when choosing a design agency, many of which can impact on the price you end up paying.
First impressions are everything.
Although there are many instances where budget logos are a great money-saving option for start-ups, there are certain risks that can end up costing more than you save.
Every day we encounter hundreds of brands and logos from huge multinational corporations to smaller one off businesses. But what makes these brands and logo designs successful? Chances are they were created by a Graphic Designer.
Starting up in business can be expensive and it is tempting to cut corners. Producing a logo and promotional material are the areas where this is probably the most common - but be aware that it can be detrimental to your sales.