I am a Designer & Creator based in Kent
First and foremost, I’m a thinker. I think outside the box, inside the box, inspect the material, analyse the creases – all that jazz. Secondly, creativity runs directly through my bones.
FREELANCER VS AGENCY
A growing number of my clients prefer using a freelance graphic designer to hiring a design agency – and this is due to a few main benefits. The biggest benefit being that the work delivered by a skilled freelance designer (with agency experience) can be exactly the same as you’d get from a top branding agency but at a fraction of the price – because a freelancer has fewer overheads. You also get to work much more closely with your designer, instead of relaying everything through an account manager.
Each project I work on is an opportunity to do some amazing work that connects with the intended audience and brings increased success to the client.
Every mark has to have a purpose. Each individual element of your design should be necessary, not indulgent.
I always follow a strategic approach; identify your brand’s strengths and weaknesses, get to know your company culture, research your audience, your competition, and the current market.
ONE CLEAR MESSAGE
My focus is on conveying your message graphically, in as simple a way as possible. Less is more. Whatever the purpose of the advertising the campaign I ensure that it is both intelligently conceived and beautifully executed.