You've decided to take the plunge and invest in optimising your business website. So how do you know which SEO web design company really knows what they're doing and will deliver increased quality traffic and sales conversions?
Youve decided to take the plunge and invest in optimising your business website. So how do you know which SEO web design company really knows what theyre doing and will deliver increased quality traffic and sales conversions?
Heres How You Choose The Right Company.
To cut to the chase – you need to know the right questions to ask and then your final choice will be down to your individual business needs and, of course, your budget!
Remember, actually, knowing how SEO works is vastly different from why it works!
Integrating search engine optimisation within your business online marketing strategies is a now a sophisticated process requiring the professional expertise of experienced and skilled SEO specialists, who will advise and guide you through the entire process
First questions you ask are :
-What is their SEO methodology?
-What are you going to get for your money ?
-What is the ROI over an agreed timescale?
Refusal to explain methods! If they cant – or wont – tell you exactly how they go about producing the results that will prove their own claims, then you next ask to see examples of SEO campaigns delivered successfully for previous clients and the detailed measured statistics.
Lack of keyword research discussion! Professional SEO companies research and discuss keywords with you to agree and finalise costings. Highly contested keywords will need a bigger spend. You may choose to target several keywords in various competitive levels or go after the long-tail (or both!).
Limited search options on offer! Just one or two avenues to bring search engine traffic to your site is not going to produce any significant results, especially over a long term campaign. There are many different routes and options available and they should be mentioned and included.
Spam email offers! Should go without saying that if you receive any offers in your email with guarantees of a Google First page top ranking and low price offers – just delete!
Finally - so you are clear about what SEO is, and what it will it achieve for you business – if implemented correctly :
SEO is the number one recognised only true organic method used to bring more visitor traffic to your website via search engines. Tested and selected keywords carefully and precisely incorporated within individual topic pages are more likely to be found, indexed and visited more often which raises your site ranking.
Using thoroughly researched links, related quality content and other authentic methods pointing back to your site, are the proven industry methods that you should look for when choosing your SEO web design agency.
Daren Bach
Provoke Online Marketing
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