Sometimes all you need as a start-up business is to have your confidence restored in yourself. This is just to say – you can do this!
Starting a business isn’t for the faint-hearted. It’s exciting, but it’s also demanding and sometimes, downright exhausting. There will be days when you question your ability, your energy, even your sanity. When that happens, remember this: every entrepreneur feels the same way at some point. You’ve come this far for a reason - you can do this.
Celebrate every step forward
You’ve probably mapped out your long-term vision including a five-year plan, and set 90-day goals, maybe even a detailed to-do list.
But when everything feels overwhelming, those big ambitions can seem distant. Instead, zoom in and focus on what you can achieve today, this week, or this month. Small wins are still progress, and each one builds the confidence and momentum to tackle the next.
Turn setbacks into stepping stones
It’s a classic piece of advice because it’s true: mistakes are part of the journey and all provide an opportunity for learning. When things don’t go as planned, resist the urge to see it as failure. Give yourself a moment to recover, then take an un-emotional look at what happened. Every challenge offers insight if you’re willing to look for it.
Draw strength from your community
Even the most independent entrepreneurs need people around them.
When confidence dips, reach out to those who energise and encourage you; mentors, friends, or peers who remind you of your strengths. Surrounding yourself with positivity can help you reset and regain focus when things feel uncertain.
A few affirmations for your entrepreneurial mindset
Sometimes, saying the right words to yourself can make all the difference. Try repeating a few of these simple but powerful affirmations when you need to remind yourself what you’re capable of:
‘I’m a hard/good/smart worker, who deserves success and happiness’
‘I am confident in my ability to succeed’
‘I am resilient, adaptable and can learn from every setback’
‘I am building a successful and valuable business’
‘My skills and delivery are needed and appreciated’
‘If I need more skills, I have the ability to get them’
‘I am determined to find success’
Every start-up founder faces moments of doubt. What matters most is that you keep moving forward through learning, adjusting, and believing in your potential. You’ve got everything it takes to succeed, and sometimes you just need someone to remind you of that.
Mike Foster
Entrepreneurs Mentor
